GLIDDEN Becomes Primary Paint Brand at Walmart

Carly Froderman April 12, 2023 Industry News 1,081 Views

PPG announced that GLIDDEN® paint by PPG will become the primary paint brand at Walmart. The multiyear agreement significantly expands PPG’s current relationship with Walmart, providing shoppers with a well-recognized, high-quality and convenient DIY paint and stain assortment.

“We’re incredibly excited to bring the high-quality GLIDDEN product lineup to Walmart,” says Jaime Irick, PPG vice president, architectural coatings, U.S. and Canada. “We’re confident that this expanded offering gives customers breadth and flexibility, and will make shopping for paint and wood care an excellent experience for the Walmart customer.”

Beginning in April, Walmart customers at more than 3,800 stores in the U.S. can shop the new, expanded lineup of GLIDDEN GRAB-N-GO® ready-to-use paint options available in 25 premixed, top-selling colors. For DIYers looking for customization, a curated palette featuring 132 of GLIDDEN paint’s in-demand colors can also be tinted in the GLIDDEN product of their choice, giving shoppers the perfect amount of the most popular options. Both interior and exterior paint will be available in premixed and customizable options.

The GLIDDEN assortment provides Walmart shoppers with a breadth of options at all price points, offering DIYers their choice of product and performance, including:

GLIDDEN products sold at Walmart are low-odor, low-VOC offerings and several offerings in the assortment are GREENGUARD Gold certified, which verifies that these products aim to contribute to safer, cleaner air.

“We are thrilled to expand our partnership with the GLIDDEN brand and offer our customers a high-quality product with the convenience and accessibility they’ve come to know and expect from Walmart,” says Joey Huerta, vice president, merchandising, Walmart U.S. “I know all of our customers—from the experienced DIYers to those who are trying out their first project—will really love the innovation and simplicity of their shopping experience.”

See GLIDDEN and PPG’s 2023 Color of the Year here.